About Us

The perfect mix of experienced entrepreneurs and financiers.

ISH was created from a shared vision of the founders, that we can build a strong portfolio of founder-run SaaS companies by investing early and supporting the existing team. ISH combines specialists from private equity and experienced SaaS entrepreneurs, all with multiple successful exits behind them.

We are a group of people who have been there and lived the same experiences, from founding start ups to working at FTSE 100 businesses.

We have helped scale businesses in the UK, Europe, USA & Australia, crucially we know that it’s not always easy but it is achievable.Our reach includes Europe, the UK and Australia. We will invest in companies in these regions and can help our group companies expand internationally, with experienced people on the ground. ISH is backed by its management team and Strada Partners, providing the perfect combination of support, skills and financial investment.

Meet the team

A profile picture of Michael Richards.

Michael Richards

ISH Founder and Chairman

Michael is an experienced technology entrepreneur with numerous start-ups, investments, exits and acquisitions to his name. Most recently, Michael Chaired webexpenses through a period of global expansion resulting in a sale to ASX-listed ELMO Software in Sydney.

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Adam Reynolds

ISH Founder and Managing Partner

Adam has worked in the software industry for over 20 years, from scaling small businesses to leadership roles in FTSE100 & ASX Listed businesses. Adam’s role is to work closely with the business leaders in the ISH portfolio companies and help support their ongoing growth.

A profile picture of Matthias Vandepitte.

Matthias Vandepitte

Founder Strada Partners

Matthias started his career as an engineer at ExxonMobil and moved into private equity after his MBA. Following 12 years in the private equity sector with a focus on software and IT, Matthias founded Strada Partners which supports Invincible Software Holdings.

A profile picture of Bart Wouters.

Bart Wouters

Founder Strada Partners

Bart is an engineer by training, who started his career at Bain & Company as a strategy consultant. He has over 12 years of experience as private equity investor in mid- to large-size companies across Europe at Bain Capital and Core Equity Holdings, where he was a Managing Director.

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Nicholas De Poorter

Investment Manager

He gained a solid foundation in corporate finance, valuations and due diligence during his time at PwC Belgium. Later, he worked in the corporate development function of Cargill and Kraken Digital Currency Exchange, where he advised on a wide range of M&A transactions and investments.

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Kaylee de Troch

Finance Director

Kaylee’s expertise is working with the group companies to align and support the finance function. Kaylee started her career at Tobania, a Belgian IT-consulting firm, in corporate M&A, where she built up experience in corporate finance and transactions.

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Aqib Hussain

Infrastructure, Architecture & Security

Aqib brings a wealth of experience in the technical area and can help scale the business through the injection of his specialist expertise helping transition from private infrastructure, embedding security practices & architecting major development.

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Ashley Whiteman

Managing Director Australia

Ash has worked in SaaS for much of his career in the UK and Australia with experience of working internationally. With a strong Sales & Marketing focus Ash has built operations and Sales teams from scratch in new territories and delivered strong investment returns. Based in Brisbane, Ash manages the ANZ operation for ISH.

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Rikki Garner

Principal Developer

Rikki brings over 25 years of development experience, delivering high quality work practices, knowledge & a varied skillset. Rikki can organise development functions or lead on major projects.

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Liam Hamblin

Senior Developer

Liam is a Senior Developer who can work on projects or organise teams, he has extensive experience in the SaaS domain and expertise across development, automation & deployment.

Andrew Boliver

Andrea Boliver

Operations Manager

Andrea brings a variety of expertise and experience in Operations to the ISH team. Having built a career working with SaaS organisations, her multi-lingual approach enables her to lead on the People, Financial & Legislative elements across the organisation.

Oliver Pollard

Oliver Pollard

Group Commercial Manager

Oliver leans on vast experience in the SaaS industry with a strong focus on Sales and Customer Retention. Armed with strategic insights and a passion for cultivating strong Partner relationships and Customer Success, in his role Oliver is dedicated to fostering Commercial growth across the ISH group.

Joe Winthrop

Joe Winthrop

Group Operations Manager

Joe has a depth of experience in the Software industry. Starting out in quality assurance, he progressed into product management and subsequently delivering major cross functional projects. Combining a wealth of knowledge and expertise across a number of areas, Joe ensures operational dynamism is achieved to help scale the group.

Sarah Dolan

Sarah Dolan

QA Automation Lead

Sarah has worked with development teams her whole career and now specialises in Quality Assurance. Experienced in SaaS, her attention to detail and with users in mind, she ensures the delivery of high quality, secure and intuitive applications.